Hotel Budva Joins the Prestigious Crowne Plaza Brand

Uniprom Hoteli, a member of the Uniprom Group, has signed a franchise agreement with InterContinental Hotels Group (IHG), one of the global leaders in the hospitality industry, making Hotel Budva part of the world-renowned Crowne Plaza brand.

The agreement was signed by Stevan Pejović and Veselin Pejović, owners of Hotel Budva, together with Hylko Versteeg and Živorad Vasić representing the IHG Group.

Situated in one of the most attractive locations on the Adriatic coast, Hotel Budva has long been recognized for its high service standards, elegance, and strong presence in Montenegro’s hospitality sector. The hotel features 86 modern rooms, a renowned restaurant, as well as a spa and pool area, offering the perfect balance between leisure and business sophistication.

“Uniprom Group and Uniprom Hoteli continue to advance their business operations. Through collaboration with such a significant international group as IHG, Budva will further enhance its hotel and tourism offer. This partnership is a testament to our long-term vision of developing the hospitality sector and all other businesses within the Uniprom Group,” said Veselin Pejović, owner of Uniprom.

In the coming period, major improvements are planned in accordance with InterContinental Hotels Group standards, particularly in the areas of design, hospitality, digital services, and loyalty programs, ensuring that Crowne Plaza Budva delivers an experience that blends local spirit with global luxury. With this agreement, Crowne Plaza continues its expansion in Montenegro — after Kolašin and Podgorica, Budva will soon proudly join this prestigious international brand.